Boatboards is a food brand that makes charcuterie boards to be eaten on boats.
We talked about Amy's competitors, her target audience, i was able to help her clearly state what she wants for her visual identity. in terms of look and feel, she wanted; elegance, quality, not feel snubbish, high end feel, attention to detail, easy.
The colours were chosen based on the colours of the ocean and this was chosen so that it has that warm and welcoming feel, the 'B' encloses a sunrise and the ocean, these represent the details. The serif font used represents the elegance.