A Nigerian airline whose foundation is built on job creation and customer relationship.
To design a logo that communicates their mission, vision and local content.
The main keywords gotten were air, safety, travel, people, location, expansion and wellbeing. After mindmapping, here is what i was able to come up with. The negative space is used to communicate air. A location symbol combined with an A is used to communicate location. Travel refers to movement from one place to another and that is why i chose to represent that with the 3 lines created by the negative space. The typeface is a bold one and this is used to represent expansion. If you look closely, you will see the symbol of a person which i used to represent people. Wellbeing and security are represented by the rectangular shape that encloses the symbol and wordmark.