A fashion brand that wants their customers to feel exclusive each time they wear Thenuclass products


They needed clarity, a logo that represents who they are as well as a way to communicate to their customers who they are, a tagline and what they want to accomplish. They wanted to communicate that they are; bold, high end, classy, sophisticated when it comes to detail, simple and attention grabbing


After a series of discovery sessions, we identified their target market and their competitors, we developed customer personas, a mission statement, messaging, colour palletes, a logo, their values and their unique selling proposition.

The four concepts Thenuclass logo thenuclass mockup thenuclass mockup